Discuss the evolving role of the Internet and other digital media in the IMC program of international
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Discuss the evolving role of the Internet and other digital media in the IMC program of international marketers.
How can marketers make effective use of digital media in marketing their products and services in various countries? (LO5)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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