The chapter opener discusses how the Federal Communications Commission is considering more stringent regulation of product placements
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The chapter opener discusses how the Federal Communications Commission is considering more stringent regulation of product placements in television shows. Evaluate the arguments for and against this policy by the FCC.
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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