Discuss the pros and cons of a company using one of its top executives such as the
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Discuss the pros and cons of a company using one of its top executives such as the founder, CEO or president as an advertising spokesperson. Find an example of a corporate executive who you feel is a good spokesperson and discuss the reasons s/he is effective. (LO2)
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Muhammad Umair
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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