IMC Perspective 61 discusses how NFL quarterbacks Peyton Manning, Tom Brady, and Brett Favre have become popular
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IMC Perspective 6–1 discusses how NFL quarterbacks Peyton Manning, Tom Brady, and Brett Favre have become popular endorsers. Compare Manning, Brady, and Favre as advertising spokesmen. Why might a company choose to use one versus the other as an endorser? (LO2)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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