Do you agree with the Coca-Cola Companys decision to use NBA star Kobe Bryant as an advertising
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Do you agree with the Coca-Cola Company’s decision to use NBA star Kobe Bryant as an advertising spokesperson for its Vitamin Water brand? Discuss the pros and cons of using him. (LO2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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