Discuss the factors that lead to commercial wearout giving attention to some of the reasons marketers often
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Discuss the factors that lead to commercial wearout giving attention to some of the reasons marketers often run the same ad repeatedly. What are some strategies for delaying or even avoiding wearout? (LO4)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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