Discuss what is meant by clutter in the context of television advertising. Watch a one-hour television program
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Discuss what is meant by clutter in the context of television advertising. Watch a one-hour television program and assess the amount of clutter that appears during the show. How might advertisers deal with the clutter problem. (LO4)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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