Do you agree or disagree with Ogilvys strategy of separately targeting Singaporean youths and smokers who intend
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Do you agree or disagree with Ogilvy’s strategy of separately targeting Singaporean youths and smokers who intend to quit (i.e. would-be quitters)? Explain your answer.
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Principles Of Integrated Marketing Communications An Evidence Based Approach
ISBN: 9781108703116
2nd Edition
Authors: Lawrence Ang
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