Do you think it is possible for considerers or non-considerers to verbally express which scene of the
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Do you think it is possible for considerers or non-considerers to verbally express which scene of the ad is surprising? Or which scene captures their attention? Or whether they are attracted to the label or brand?
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Related Book For
Principles Of Integrated Marketing Communications An Evidence Based Approach
ISBN: 9781108703116
2nd Edition
Authors: Lawrence Ang
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