Exhibit 151 demonstrates the factors that are essential to an effective website. Discuss each of these factors,
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Exhibit 15–1 demonstrates the factors that are essential to an effective website. Discuss each of these factors, and provide examples of websites that demonstrate them in practice. (LO3)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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