Why do you think Subways $5 Footlong promotion has been so successful? What factors will determine how
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Why do you think Subway’s $5 Footlong promotion has been so successful? What factors will determine how long Subway can continue to run the promotion? (LO1)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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