Explain the concept of fit between CSR initiatives and the image of the firm. Why is fit

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Explain the concept of ‘fit’ between CSR initiatives and the image of the firm. Why is fit not enough in itself to enhance corporate reputation when it comes to CSR initiatives?

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Principles Of Integrated Marketing Communications An Evidence Based Approach

ISBN: 9781108703116

2nd Edition

Authors: Lawrence Ang

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Question Posted: Oct 19, 2024 02:01 AM

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Explain the concept of fit between CSR initiatives and the image of the firm. Why is fit not enough in itself to enhance corporate reputation when it comes to CSR initiatives?
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Explain the concept of fit between CSR initiatives and the image of the firm. Why is fit

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Principles Of Integrated Marketing Communications An Evidence Based Approach

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