Explain what is meant by a central versus peripheral route to persuasion and the factors that might
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Explain what is meant by a central versus peripheral route to persuasion and the factors that might determine when each might be used by consumers in response to an advertisement or other form of marketing communication.
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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