The chapter opener discusses the negative publicity Tiger Woods has had resulting from the extensive media scrutiny
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The chapter opener discusses the negative publicity Tiger Woods has had resulting from the extensive media scrutiny of his extramarital affairs. Choose one of the companies or brands that Woods is still endorsing and discuss the pros and cons of retaining him as a spokesperson.
Do you think this company will renew its contract with him when it expires? Why or why not? (LO2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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