Explain why it is so diffi cult to measure the effectiveness of an IMC program that uses
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Explain why it is so diffi cult to measure the effectiveness of an IMC program that uses multiple program elements. (LO3)
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Kamalakar Kapase
I am an Assistant Professor of commerce at B.Y.K College, College Rd, Nashik, Maharashtra 422005. My highest qualification is SET. I have completed my masters in advance accounting & taxation. Recently I have completed my diploma in taxation law. Currently I am pursuing PHD in business Administration.
I am in this profession of teaching from last 3 years. Every time whenever I am going to teach a class as a part of this noble profession .....I am learning also. I am trying consistently ....how to represent, interpret, summarize and rethink about the whole concept I wish to teach or rather inspire my students in a specific period of time assigned to me.
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ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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