There is a saying that any publicity is good publicity. Discuss what you think about this statement.
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There is a saying that “any publicity is good publicity.”
Discuss what you think about this statement. (LO2)
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Madhvendra Pandey
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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