The chapter discusses the increasing use of advocacy advertising and issue advertising. Explain what these advertising forms
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The chapter discusses the increasing use of advocacy advertising and issue advertising. Explain what these advertising forms are, and why there has been such an increase in their use by profi t and nonprofi t organizations.
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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