Find examples of 1-2 ads each that a) do not back a claim they make, b) use
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Find examples of 1-2 ads each that
a) do not back a claim they make,
b) use sex as a gimmick to attract attention,
c) are on the edge of a sensitive cultural issue,
d) are in questionable taste,
e) can be misleading to children,
f) use a gender stereotype, g) infringe on other's trademark, and h) copy another advertiser's creative. How could these ads have delivered their messages effectively without succumbing to any of the above enticements?
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Related Book For
Advertising And Integrated Marketing Communications
ISBN: 9781259026058,9789339223908
1st Edition
Authors: Kruti Shah
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