Get a few copies of Divya Bhaskar, Gujarat Samachar and Sandesh. Comment on their editorial coverage, types
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Get a few copies of Divya Bhaskar, Gujarat Samachar and Sandesh. Comment on their editorial coverage, types of advertisers, number of advertisements, colour vs. black-and-white advertisements, placement of advertisements, any novel creative options used, etc. Collate this information to prepare a profile of advertisers of Divya Bhaskar, Gujarat Samachar and Sandesh. Also obtain the rate cards of these newspapers and comment on their rate structures.
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Related Book For
Advertising And Integrated Marketing Communications
ISBN: 9781259026058,9789339223908
1st Edition
Authors: Kruti Shah
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