Given the audience for Goodbys antidrug campaignparents of teensin what daypart do you think their TV commercial

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Given the audience for Goodby’s antidrug campaign—parents of teens—in what daypart do you think their TV commercial would be most effectively broadcast?

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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