How well do you think Nike handled the Michael Vick controversy? Is a company responsible for the
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How well do you think Nike handled the Michael Vick controversy? Is a company responsible for the actions of an athlete that endorses its products? Why or why not? Should Nike have fired Vick sooner? Should they have fired him at all?
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Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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