IMC originally commenced by simply bundling promotional mix elements together so they looked or sounded the same.

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IMC originally commenced by simply bundling promotional mix elements together so they looked or sounded the same. Why not just stay there? What has happened to change this simplistic approach?

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Integrated Marketing Communications: A Global Brand-Driven Approach

ISBN: 9781317979609

2nd Edition

Authors: Don Schultz , Charles H. Patti , Philip J. Kitchen

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Question Posted: Oct 24, 2024 07:00 AM

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IMC originally commenced by simply bundling promotional mix elements together so they looked or sounded the same. Why not just stay there? What has happened to change this simplistic approach?
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IMC originally commenced by simply bundling promotional mix elements together so they looked or sounded the same.

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Integrated Marketing Communications: A Global Brand-Driven Approach

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