IMC Perspective 121 examines the growing popularity of celebrity magazines. Discuss some of the reasons why celebrity
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IMC Perspective 12–1 examines the growing popularity of celebrity magazines. Discuss some of the reasons why celebrity magazines have become so popular. What types of companies might choose to advertise in these magazines? (LO1, 2)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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