Discuss the decision by magazines and newspapers to allow advertising on the covers of their publications. Do
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Discuss the decision by magazines and newspapers to allow advertising on the covers of their publications. Do you think it is appropriate for ads to appear on the covers of these publications? (LO2)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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