Evaluate the Power of Print advertising campaign being run by the fi ve major magazine publishers to
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Evaluate the “Power of Print” advertising campaign being run by the fi ve major magazine publishers to promote the vitality of magazines to advertisers. Do you feel this campaign will be effective? Why or why not. (LO1)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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