If you were purchasing print advertising space for a manufacturer of golf clubs such as Callaway or
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If you were purchasing print advertising space for a manufacturer of golf clubs such as Callaway or TaylorMade, what factors would you consider? Would your selection of magazines be limited to golf publications?
Why or why not? (LO3)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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