IMC Perspective 123 discusses the growing popularity of college newspapers. Discuss some of the reasons why marketers
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IMC Perspective 12–3 discusses the growing popularity of college newspapers. Discuss some of the reasons why marketers would want to advertise in a college newspaper.
Analyze the types of companies that advertise in the newspaper published by your university. (LO1)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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