More magazines and newspaper publishers are now making their publications available online. Discuss how the availability of
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More magazines and newspaper publishers are now making their publications available online. Discuss how the availability of online magazines and newspapers is impacting the traditional print versions. How can publishers use online magazines and newspapers to attract more advertising revenue? (LO4)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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