IMC Perspective 32 discusses the changing role of account representatives in advertising agencies. Discuss how the role
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IMC Perspective 3–2 discusses the changing role of account representatives in advertising agencies. Discuss how the role of account representatives is changing and the developments that underlie these changes. Do you think account representatives will become obsolete in the future? Why or why not? (LO3)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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