Discuss the various criteria that might be used by an automobile company such as Ford or Honda
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Discuss the various criteria that might be used by an automobile company such as Ford or Honda in evaluating its advertising agencies. Which of these criteria do you think would receive the most weight and why? (LO4)
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Related Book For
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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