Discuss the pros and cons for a marketer having one company handle all of its integrated marketing
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Discuss the pros and cons for a marketer having one company handle all of its integrated marketing communication needs versus using specialized marketing communication fi rms to handle the various components of the program. (LO5, 6)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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