Consumers experience different forms of problem recognition. Explain each type of problem recognition and give an example
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Consumers experience different forms of problem recognition. Explain each type of problem recognition and give an example of a purchase of this type. (LO2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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