The chapter discusses the role of neuroscience in understanding consumer behavior. Discuss what is meant by neuroscience
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The chapter discusses the role of neuroscience in understanding consumer behavior. Discuss what is meant by neuroscience and provide examples of how this fi eld of study may be useful to consumer behavior. (LO3)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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