How might ones social class infl uence their consumer behaviors? Give examples of products and/or services that
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How might one’s social class infl uence their consumer behaviors? Give examples of products and/or services that might be infl uenced by social class standing.
(LO5)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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