There has been controversy over the existence and impact of subliminal advertising for quite some time. Explain
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There has been controversy over the existence and impact of subliminal advertising for quite some time.
Explain why. Why do you think this topic continues to hold so much interest? (LO3)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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