IMC Technology Perspective 5-1 discusses how marketers of high tech products try to target early digital adopters
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IMC Technology Perspective 5-1 discusses how marketers of high tech products try to target early digital adopters as this group plays an important role in determining the success or failure of new products such as electronic readers. Do you feel the commercials used by Apple, Sony, and Amazon are an effective way to communicate with early digital adopters? Why or why not?
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Related Book For
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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