Evaluate these three commercials using the model of the communications process shown in Figure 5-1 giving attention
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Evaluate these three commercials using the model of the communications process shown in Figure 5-1 giving attention to source factors, encoding of the message, channel or medium used, the process by which the message might be decoded, the way the receiver might respond to the message, and the type of feedback each marketer might want to determine the effectiveness of the commercial.
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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