In Chapter 1, you learned about the standard definition of advertising and the various roles and forms
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In Chapter 1, you learned about the standard definition of advertising and the various roles and forms that advertising can take. Browse through the following Web sites and discuss what type of advertising each uses and what the purpose of the advertising is:
a. American Cancer Society: www.cancer.org
b. Amazon: www.amazon.com
c. Nike: www.nike.com
d. Ford: www.ford.com
e. McDonald’s: www.mcdonalds.com
f. MINI: www.MINIUSA.com
g. United Parcel Service: www.ups.com
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American Cancer Society The American Cancer Society uses a variety of advertising formats including print ads television commercials and online ads Th...View the full answer
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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