Select a print advertisement that you find interesting. Working backward from the ad, see if you can
Question:
Select a print advertisement that you find interesting. Working backward from the ad, see if you can determine what the marketing strategy of the sponsor might have been and how the ad fits into that strategy. Address each of the four elements of the marketing mix: product, price, distribution, and communication.
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Here is an example of a print advertisement that I find interesting This ad is for Nike Air Jordan sneakers and it is a great example of how a print a...View the full answer
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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