Involving social media can be unpredictable. Many things could go wrong (e.g. the brand becomes parodied). How
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Involving social media can be unpredictable. Many things could go wrong (e.g. the brand becomes parodied). How do you think that McDonald’s mitigated the film from becoming a disaster?
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Related Book For
Principles Of Integrated Marketing Communications An Evidence Based Approach
ISBN: 9781108703116
2nd Edition
Authors: Lawrence Ang
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