It seems that guerrilla marketers are becoming more and more aggressive. One agency, while not revealing the
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It seems that guerrilla marketers are becoming more and more aggressive. One agency, while not revealing the client, said that the client actually asked him to break the law so as to get some publicity. Others seemingly have already broken the law by defacing property and other means. Discuss some of the potentially unethical or illegal practices of guerrilla marketers. What should be done to curb these activities? (LO1)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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