Over the past few years there has been enormous growth in the use of product placements. Explain
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Over the past few years there has been enormous growth in the use of product placements. Explain some of the reasons for this growth. Do you think this growth will likely continue into the future? Why or why not? (LO2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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