One requirement for effective advertising is that it needs to extend from sound marketing strategy. Explain what

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One requirement for effective advertising is that it needs to extend from sound marketing strategy. Explain what this means, and provide several examples of advertisements and/or campaigns that have successfully accomplished this.

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Integrated Marketing Communications: A Global Brand-Driven Approach

ISBN: 9781317979609

2nd Edition

Authors: Don Schultz , Charles H. Patti , Philip J. Kitchen

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Question Posted: Oct 24, 2024 07:00 AM

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One requirement for effective advertising is that it needs to extend from sound marketing strategy. Explain what this means, and provide several examples of advertisements and/or campaigns that have...
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One requirement for effective advertising is that it needs to extend from sound marketing strategy. Explain what

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Integrated Marketing Communications: A Global Brand-Driven Approach

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