Producing broadcast commercials is even more complex than creating a print ad. Peruse the Web sites below of some broadcast production-related organizations. Then answer the questions that follow.
■ Aardman Animation: www.aardman.com
■ @radical.media: www.radicalmedia.com
■ Digital Hollywood: www.digitalhollywood.com
■ Directors Guild of America: www.dga.org
■ Duck Studios: www.duckstudios.com
■ Film Planet: www.filmplanet.com
■ Johnson Burnett: www.johnsonburnett.com
■ Jones Film & Video: www.jonesinc.com
■ Screen Actors Guild (SAG): www.sag.org
a. What type of production-related company or organization is it? What are the scope and size of its operations?
b. What kind of broadcast production activities does the company specialize in? Are these typically preproduction, production, or postproduction activities?
c. What benefit does the company or organization provide the advertising community?
d. What impresses you most about this organization and its work? Least? Why?