Take a moment to go online and learn more about print production. Numerous organizations and companies that

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Take a moment to go online and learn more about print production. Numerous organizations and companies that specialize in some aspect of print production are on the Web. Visit the sites listed below and answer the questions that follow.
■ Acme Printing: www.acmeiowa.com
■ Advertising Production Association of Los Angeles:
www.apala.org
■ AlphaGraphics: www.alphagraphics.com
■ DuraColor: www.colorarts.com
■ Graphic Connections: www.grconnections.com
■ Graphic Arts Information Network (GAIN): www.gain.org
■ Hart Graphics: www.hartgraphics.com
■ International Digital Enterprise Alliance: www.idealliance.org 
■ National Association for Printing Leadership (NAPL): www.napl.org
■ PANTONE: www.pantone.com
■ Specialty Graphic Imaging Association (SGIA): www.sgia.org
a. Who is the intended audience of the site?
b. What type of company or organization is it? What are the scope and size of its operations?
c. What print-related activities does the company or organization specialize in?
d. What is your overall impression of the company and its work? Why?

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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