Select a brand of your choice and list five attributes that may be important for a purchase decision regarding the brand. Survey 3 to 4 people regarding their beliefs about the brand's performance on the five attributes and the importance they attach to each attribute. Arrive at an attitude index for each of the consumers regarding the brand and judge which consumer has the most favourable brand attitude. What inputs would this exercise give to the marketing communication manager of the brand? If the overall consumer attitude is unfavourable, what communication strategies can be used to change attitude?