Since Netflix relies on data to improve its business, its automatic capture of data is critical to
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Since Netflix relies on data to improve its business, its automatic capture of data is critical to its success. How does Netflix capture viewers’ data? And how does the combination of viewers’ data and creative elements of the movie help Netflix improve its offerings?
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Principles Of Integrated Marketing Communications An Evidence Based Approach
ISBN: 9781108703116
2nd Edition
Authors: Lawrence Ang
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