Surely, the task of senior management is strategic, while marketing communication is tactical? Should marketing communications be

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Surely, the task of senior management is strategic, while marketing communication is tactical? Should marketing communications be strategic? Or, is this heretical?

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Integrated Marketing Communications: A Global Brand-Driven Approach

ISBN: 9781317979609

2nd Edition

Authors: Don Schultz , Charles H. Patti , Philip J. Kitchen

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Question Posted: Oct 24, 2024 07:00 AM

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Surely, the task of senior management is strategic, while marketing communication is tactical? Should marketing communications be strategic? Or, is this heretical?
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Surely, the task of senior management is strategic, while marketing communication is tactical? Should marketing communications be

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Integrated Marketing Communications: A Global Brand-Driven Approach

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