Targets value-based advertising tends to take a humorous and unexpected approach to communicating its message to the
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Target’s value-based advertising tends to take a humorous and unexpected approach to communicating its message to the reader. But Target also uses “hard-sell” ads in newspaper inserts. Why?
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Target like many large retailers employs a multifaceted advertising strategy that includes both valuebased humorous and unexpected approaches as well ...View the full answer
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Deepak Sharma
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Related Book For
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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