If a company sells its products only from a website, which is accessible over the Internet to

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If a company sells its products only from a website, which is accessible over the Internet to customers from all over the world, does it still need to worry about having a specific ta r get market? Explain your thinking.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 06, 2018 06:23 AM

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If a company sells its products only from a website, which is accessible over the Internet to

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It is important for a firm to have a clearly defined target market even if a company sells its produ...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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